Moe Vitamins Offered in Japan in November

Trading cards featuring anthropomorphized moe vitamin characters bundled with each vitamin pack

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The Japanese company Ateam has launched a brand of vitamins called "Moe Supli" (Moe Supplement), which features different vitamins anthropomorphized as moe characters. The characters are named after the vitamins they represent, such as "Sister Milk" for calcium, "Karotte-chan" for beta-carotene (pictured at right), and "VB Sisters" for vitamins B1, B2, B6, and B12.
Artists such as Yuki Azuma, Nankotsu Misakura, Yōsai Kūchū, and MAKI worked on the character designs for the brand.
Currently, three vitamin supplement packages are being offered:

• Men's Supplement pack that comes with zinc and vitamin E
• Multi Mineral pack that comes with magnesium, iron, and copper
• Eye Care pack that comes with bilberry extract

The Men's Supplement and Milti Mineral packs are being sold for 1,280 yen (about US$17), and the Eye Care pack is being sold for 1,480 yen (about US$19.50). Each pack come with 60 tablets and bundles two trading cards featuring the moe vitamin characters, with some cards being autographed by the character designers. The website is currently taking pre-orders for the packs, which will be shipped on November 11.
The website is also featuring the characters in a manga, drawn by Kotora Suzune.

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